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In order to avoid litigation, marketers involved in real-time marketing must:

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6 years ago

In order to avoid litigation, marketers involved in real-time marketing must:

In order to avoid litigation, marketers involved in real-time marketing must:
A) develop policies and rules prior to live events that govern real-time marketing messages.
B) develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
C) have all messages approved by the brand's legal team prior to a live event.
D) develop upfront strategic planning prior to the assembling of war rooms during a live event.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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6 years ago

This helped my grade so much Perfect

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This site is awesome

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