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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
When generating buzz about a product, research indicates that to obtain true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs.
B) advertising through traditional channels.
C) guerilla marketing efforts.
D) a high level of brand equity.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
You make an excellent tutor!
lubennick
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Yesterday
Helped a lot
Ivansitospeed@g
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2 hours ago
Thanks
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