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Consle Consle
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6 years ago
The integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium is:
A) lifestyle marketing.
B) product placement.
C) branded entertainment.
D) guerilla marketing.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
Correct Slight Smile TY
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