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Sitki Sitki
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6 years ago
The best, most effective point-of-purchase displays utilize each of the following techniques except:
A) integrating the brand's image into the display.
B) integrating the display with current advertising and promotions.
C) offering some type of price discount or promotional incentive.
D) making the display dramatic to get attention.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Sitki Author
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6 years ago
Thanks
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