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Sitki Sitki
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6 years ago
The best, most effective point-of-purchase displays utilize each of the following techniques except:
A) integrating the brand's image with the retailer's branding theme.
B) integrating the display with current advertising and promotions.
C) customizing the display to fit the retailer's store.
D) making the display easy to stock.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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#2
5 years ago
Correct again
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