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Sitki Sitki
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6 years ago
The store shelf and point-of-purchase display represent an initial opportunity for the manufacturer to reach the consumer before a purchase is made.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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You make an excellent tutor!
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