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Many companies that sell clothes over the internet will email messages or an email newsletter to ...

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Many companies that sell clothes over the internet will email messages or an email newsletter to ...

Many companies that sell clothes over the internet will email messages or an email newsletter to customers who are interested in keeping up with the latest fashion news. This strategy is most successful if it is based on:
A) lifetime value and customer cluster analysis.
B) data mining.
C) customer profile information the customer has provided to the company.
D) customer profile information obtained through cookies.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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