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bongua185 bongua185
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To optimize permission marketing, firms must grant customers empowerment, which means customers have:
A) power over when marketing material is sent to them.
B) control over what marketing material is sent to them.
C) control over when they can opt-out of the permission marketing program.
D) power throughout the entire relationship, not just at the beginning.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
Good timing, thanks!
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Thanks
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