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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
To optimize permission marketing, firms must grant customers empowerment, which means customers have:
A) power over when marketing material is sent to them.
B) control over what marketing material is sent to them.
C) control over when they can opt-out of the permission marketing program.
D) power throughout the entire relationship, not just at the beginning.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
Thanks for your help!!
Marcie D
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Yesterday
Just got PERFECT on my quiz
gmiannotti
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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