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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
Trey likes to drink Pepsi and will use a consumer promotion, such as a coupon or premium, only if it is for Pepsi. Trey is which type of consumer?
A) promotion prone
B) brand loyal
C) price sensitive
D) shopper prone
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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