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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
The primary role of a trade promotions program is to:
A) build brand equity.
B) encourage trial purchases.
C) pull products through the channel.
D) push products through the channel.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
You make an excellent tutor!
Liarec
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Brilliant ツ
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This calls for a celebration Person Raising Both Hands in Celebration
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