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Sitki Sitki
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6 years ago
Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:
A) produce pro-active damage control mechanisms.
B) boost sales and profits.
C) reach consumers on a one-to-one basis.
D) accelerate new product development.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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Sitki Author
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6 years ago
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