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Consle Consle
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6 years ago
If the National Advertising Division finds an advertisement has not been properly substantiated, the NAD normally will:
A) issue a consent order.
B) issue a cease and desist order.
C) refer the case to the FTC for regulatory action.
D) ask the advertiser to modify the ad or discontinue using the ad.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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