With direct ambush marketing, a brand suggests or hints it is associated with a major sporting event ...

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With direct ambush marketing, a brand suggests or hints it is associated with a major sporting event ...

With direct ambush marketing, a brand suggests or hints it is associated with a major sporting event when it is not an official sponsor.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Brilliant ツ

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