Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Consle Consle
wrote...
Go to Answer
Posts: 1039
Rep: 0 0
6 years ago
After being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 59 times
1 Reply
Replies
Answer verified by a subject expert
Link-NMLink-NM
wrote...
#1
Top Poster
Posts: 985
Rep: 22 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Consle Author
wrote...

6 years ago
Smart ... Thanks!
jamiebonf99
wrote...

Yesterday
You make an excellent tutor!
jmelchor77
wrote...

2 hours ago
Brilliant ツ
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  489 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 432
  
 359
  
 394
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 824
Previous poll results: Which of the following is the best resource to supplement your studies: