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Consle Consle
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6 years ago
Advertising tracking research does not measure:
A) ad memorability.
B) unaided and aided message recall.
C) brand and ad recognition.
D) emotional reactions.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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