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bongua185 bongua185
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6 years ago
A physiological arousal test, such as cognitive neuroscience, may provide a better indicator of a person's true response to a controversial advertisement, when compared to other methods such as copytesting.

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


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maficamafica
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bongua185 Author
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6 years ago
Brilliant ツ
djeghri
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Yesterday
Thanks for your help!!
missnoname
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2 hours ago
You make an excellent tutor!
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