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Consle Consle
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6 years ago
Which of the following is not a principle associated with PACT, position advertising copytesting?
A) The procedure should be relevant to the advertising objective being tested.
B) Researchers should agree on how results will be used.
C) The test should measure the degree of social responsibility.
D) Researchers should use multiple measures to evaluate ads.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
Thanks
veronee_madison
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Yesterday
Helped a lot
Shassta22
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2 hours ago
Thanks for your help!!
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