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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
The impact of trade and consumer promotions as well as direct response marketing programs can be measured through:
A) counting the number of inquiries.
B) changes in sales during the promotion.
C) measuring the redemption rate.
D) ad tracking research.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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6 years ago
Good timing, thanks!
klyn
wrote...

Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
Lawson1981
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2 hours ago
Smart ... Thanks!
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