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Sitki Sitki
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6 years ago
To measure the impact of a point-of-purchase display, retailers and manufacturers can use:
A) response rates.
B) changes in sales.
C) scanner data.
D) number of inquiries.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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Sitki Author
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#2
5 years ago
Correct again
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