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Home Q & A Board Other Fields Homework Help Business Marketing
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Sitki Sitki
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6 years ago
Scanner data is often used to measure the impact of marketing communications in which of these programs?
A) Test markets
B) Cognitive neuroscience
C) Purchase simulation tests
D) Emotional reaction tests
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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#2
5 years ago
Thanks
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