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ShadyAh ShadyAh
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Posts: 534
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6 years ago
Advertising that communicates a specific offer to encourage an immediate response from the target audience is called
a. progressive advertising.
b. product advertising.
c. direct marketing.
d. promotional advertising.
e. integrated marketing communications.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 34 times
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