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birdseye birdseye
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6 years ago
A home improvement store created a television commercial showing a man and woman laying a hardwood floor together.  This illustrates the use of
a. database marketing.
b. demographic segmentation.
c. double targeting.
d. reference groups.
e. lifestyle marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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#1
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6 years ago
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birdseye Author
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6 years ago
Good timing, thanks!
vernonb
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Yesterday
This site is awesome
erimis
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2 hours ago
Brilliant ツ
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