Identify and describe the two primary components of an advertising plan. How do they relate to each ...

An advertising plan is comprised of a creative plan and a media plan.  A creative plan outlines the nature of the message to be communicated to a target audience and how it will be communicated.  A media plan involves strategic decisions about what media to use and how much money to invest in the media that are chosen in order to effectively and efficiently reach the target audience.  The creative plan should help direct the media plan.  If one of the key messages involves the fresh scent of a cleaning product then what form of media would best portray the message?  Television, Internet, radio, print, etc.?

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