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birdseye birdseye
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6 years ago
Peter drinks only Coca-Cola and if a particular restaurant does not serve Coca-Cola, he will not drink anything or will go to another restaurant.  This is an example of
a. brand insistence.
b. brand recognition.
c. brand preference.
d. brand name.
e. brand loyalty.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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