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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
__________ occurs when a consumer buys one brand only, postponing the purchase if the brand is not available.
a. Brand preference
b. Brand recognition
c. Brand equity
d. Brand awareness
e. Brand insistence
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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ShadyAh Author
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6 years ago
You make an excellent tutor!
Marcie D
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Yesterday
Helped a lot
cipcal
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2 hours ago
Smart ... Thanks!
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