× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
New Topic  
birdseye birdseye
wrote...
Posts: 835
Rep: 3 0
6 years ago
The fact that Olay tells women to "love the skin you're in" and communicates the key attribute of how Olay adds moisture to protect the skin is an example of the brand's
a. headline.
b. core value.
c. tag line.
d. demographic positioning.
e. brand equity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 28 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
b
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1330 People Browsing
 107 Signed Up Today
Related Images
  
 300
  
 138
  
 290
Your Opinion
Which country would you like to visit for its food?
Votes: 204