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birdseye birdseye
wrote...
Posts: 835
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6 years ago
The fact that Olay tells women to "love the skin you're in" and communicates the key attribute of how Olay adds moisture to protect the skin is an example of the brand's
a. headline.
b. core value.
c. tag line.
d. demographic positioning.
e. brand equity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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