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ShadyAh ShadyAh
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6 years ago
One of the risks when advertisers present a(n) ___________________ is that it can wear out prematurely.
a. emotional appeal.
b. humour appeal.
c. lifestyle appeal.
d. negative appeal.
e. positive appeal.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 38 times
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6 years ago
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