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ShadyAh ShadyAh
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6 years ago
If a media schedule has a weekly reach of 40 percent of targeted households in a particular city and the average number of exposures is 4, the GRP level would be
a. 1.6.
b. 40.
c. 16.
d. 160.
e. 4.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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