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ShadyAh ShadyAh
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6 years ago
One of the reasons that direct response communications is increasing is that executives want managers to be more accountable for the expenditures they oversee.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 36 times
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6 years ago
a
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