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birdseye birdseye
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6 years ago
Consumer promotions refers to those activities that are designed to stimulate consumer purchase, trying to get product into the distribution method by using a
a. sales strategy.
b. integrated marketing strategy.
c. pull strategy.
d. push strategy.
e. place strategy.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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5 years ago
This answers my question
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