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ShadyAh ShadyAh
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6 years ago
BMW experimented with ____________ when it partnered with Fairmont Hotels & Resorts, allowing members of the Fairmont's loyalty program access to a BWM X5 during their stay.
a. product seeding
b. sponsorship
c. experiential marketing
d. branded content
e. product placement
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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