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birdseye birdseye
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Posts: 835
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6 years ago
Social media has had a significant impact on public relations practice.  Please explain and use an example in your answer.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
Furthering the evolution is a shift in the way people relate to news. They don’t just read it. They want to interact with it and influence opinions. That explains why many of the most- visited websites are social media sites, such as YouTube, Facebook, Twitter, and Google+. Organizations routinely use these popular sites to their advantage. The challenge organizations face, however, is keeping their content fresh, thus giving people a reason to return.
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