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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
A strategy used by non-sponsors of an event to capitalize on the prestige and popularity of the event by giving the false impression they are sponsors is also called
a. buzz marketing.
b. false marketing.
c. ambush marketing.
d. venue marketing.
e. aggressive marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the quick help
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