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ShadyAh ShadyAh
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6 years ago
Degree deodorant's sponsorship association with TSN and the Degree Poker Championship allowed for a strong brand linkage of a deodorant for a man who takes calculated risks.  This type of sponsorship is called
a. event.
b. sports.
c. culture.
d. television.
e. cause.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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