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ShadyAh ShadyAh
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7 years ago
Honda can reach its target market more effectively than advertising with its sponsorship of the Honda Classic, a major golf event.  This is one overall reason why event sponsorship works.
a. True
b. False
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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ShadyAh Author
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