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ShadyAh ShadyAh
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7 years ago
Which of the following is NOT a common criterion for evaluating creative using the managerial approach?
a. Is the ad misleading?
b. Will be ad generate sales?
c. Should the ad be researched?
d. Does the ad communicate the creative objectives?
e. Is the ad memorable?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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7 years ago
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ShadyAh Author
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7 years ago
You make an excellent tutor!
jblazah
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Yesterday
Thank you, thank you, thank you!
Smair87
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2 hours ago
Correct Slight Smile TY
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