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birdseye birdseye
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6 years ago
Which of the following is a common way to measure and evaluate trade sales promotion?
a. number of new product listings
b. frequency of loyalty card usage
c. redemption rate to coupon offers
d. number of cash rebates forms returned
e. number of contest entries received
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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#1
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the quick answer
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