Other

88. Believing that Wheaties may help make you a champion since so many successful athletes have end

88. Believing that Wheaties may help make you a champion since so many successful athletes have end

88. Believing that Wheaties may help make you a champion since so many successful athletes
 have endorsed the cereal is the result of using which proactive prevention strategy for
 damage control?
a. acclimation
b. entitlings

abrah25   75   1 Reply

bio_man

89. An advertisement or communication is deemed to be deceptive or misleading when _____________. a

89. An advertisement or communication is deemed to be deceptive or misleading when _____________. a

89. An advertisement or communication is deemed to be deceptive or misleading when
 _____________.
a. a substantial number of people or the “typical person” is left with a false impression
 or misrepresentation that relates to the prod

abrah25   72   1 Reply

bio_man

90. Words such as “best,” “greatest” and “finest” used in advertising are examples of ...

90. Words such as “best,” “greatest” and “finest” used in advertising are examples of ...

90. Words such as “best,” “greatest” and “finest” used in advertising are examples of
 _____________.
a. misleading advertising
b. standard industry practices
c. puffery
d. deceptive advertising

abrah25   81   1 Reply

bio_man

91. Of the following taglines or slogans, which would most likely trigger an investigation by the F

91. Of the following taglines or slogans, which would most likely trigger an investigation by the F

91. Of the following taglines or slogans, which would most likely trigger an investigation by the
 Federal Trade Commission or National Advertising Division?
a. “For the finest Asian food, come to China Garden.”
b. “Tree Top apple juic

abrah25   42   1 Reply

bio_man

92. The funeral industry was sanctioned by the Federal Trade Commission (FTC) in 1984 and 1994 for

92. The funeral industry was sanctioned by the Federal Trade Commission (FTC) in 1984 and 1994 for

92. The funeral industry was sanctioned by the Federal Trade Commission (FTC) in 1984 and
 1994 for practices common in the industry. To correct these misleading practices, the FTC
 would issue a ____________.
a. consent order
b.

abrah25   50   1 Reply

bio_man

93. If Megan wants to know if people have complained about a particular health club being unsafe or

93. If Megan wants to know if people have complained about a particular health club being unsafe or

93. If Megan wants to know if people have complained about a particular health club being
 unsafe or unclean, she should contact the ____________.
a. Council of Better Business Bureau (BBB)
b. National Advertising Review Board (NARB)

abrah25   54   1 Reply

bio_man

94. Although giving or receiving bribes in business-to-business interactions is illegal in the Unit

94. Although giving or receiving bribes in business-to-business interactions is illegal in the Unit

94. Although giving or receiving bribes in business-to-business interactions is illegal in the
 United States, in some countrie, such as France and Germany, bribes are ___________.
a. accepted if it involves a contract with the government,

abrah25   70   1 Reply

bio_man

95. An examination of visible customer actions including making store visits and purchases is calle

95. An examination of visible customer actions including making store visits and purchases is calle

95. An examination of visible customer actions including making store visits and purchases is
 called ____________.
a. message synthesis
b. pre-testing
c. respondent behavior evaluation
d. message evaluation

abrah25   69   1 Reply

bio_man

99. With ad tracking research, after being shown a segment or stills of an ad, respondents are aske

99. With ad tracking research, after being shown a segment or stills of an ad, respondents are aske

99. With ad tracking research, after being shown a segment or stills of an ad, respondents are
 asked to identify the brand being advertised. This measures ____________.
a. memorability
b. unaided brand awareness
c. aided brand aw

abrah25   85   1 Reply

bio_man

97. In evaluating advertising or IMC campaigns, examples of long-term measures would include all of

97. In evaluating advertising or IMC campaigns, examples of long-term measures would include all of

97. In evaluating advertising or IMC campaigns, examples of long-term measures would include
 all of the following EXCEPT ____________.
a. sales
b. brand loyalty
c. brand awareness
d. brand equity

abrah25   48   1 Reply

bio_man

98. A message evaluation can take place _____________. a. when an ad is completed b. at any stage of

98. A message evaluation can take place _____________. a. when an ad is completed b. at any stage of

98. A message evaluation can take place _____________.
a. when an ad is completed
b. at any stage of the development of an ad
c. when the campaign is complete
d. when an ad has been shown to the public

abrah25   46   1 Reply

bio_man

It is not a good idea to encourage students to question their most fundamental moral beliefs. For ...

It is not a good idea to encourage students to question their most fundamental moral beliefs. For ...

It is not a good idea to encourage students to question their most fundamental moral beliefs.
 
  For once a person begins to doubt them, she may ultimately reject them; and if enough people did that, it would lead to deterioration of our

mfarhanhuda   147   2 Replies

Seanfish

Additions to teacher salaries such as medical insurance and retirement plans are called ________.

Additions to teacher salaries such as medical insurance and retirement plans are called ________.

Additions to teacher salaries such as medical insurance and retirement plans are called ________.
A) passion for the teaching life
B) AYP
C) union dues
D) fringe benefits

parvez   1058   6 Replies

Estefani Serrano

1. Because of the rise in the importance of accountability and producing measurable results, compan

1. Because of the rise in the importance of accountability and producing measurable results, compan

1. Because of the rise in the importance of accountability and producing measurable results,
 companies have become less reliant on television advertising and have shifted dollars to
 ___________.
a. pull marketing strategies
b. a

abrah25   87   1 Reply

bio_man

2. The individual in charge of Tide, Bold and Cheer laundry detergents at Procter & Gamble ...

2. The individual in charge of Tide, Bold and Cheer laundry detergents at Procter & Gamble ...

2. The individual in charge of Tide, Bold and Cheer laundry detergents at Procter & Gamble
 would be the ___________.
a. media planner
b. brand manager
c. agency account executive
d. media buyer

abrah25   111   1 Reply

bio_man

3. To combat brand parity, the marketing team at a company such as Johnson & Johnson might ...

3. To combat brand parity, the marketing team at a company such as Johnson & Johnson might ...

3. To combat brand parity, the marketing team at a company such as Johnson & Johnson might
 claim it ____________.
a. has new locations
b. has found new customers to buy products
c. is developing additional products
d. se

abrah25   90   1 Reply

bio_man

4. GIMC stands for ____________. a. Global and Institutional Marketing Concepts b. Generating Ideas

4. GIMC stands for ____________. a. Global and Institutional Marketing Concepts b. Generating Ideas

4. GIMC stands for ____________.
a. Global and Institutional Marketing Concepts
b. Generating Ideas for Marketing Control
c. Generic and Institutionalized Marketing Creations
d. Globally Integrated Marketing Communications

abrah25   94   1 Reply

bio_man

5. Members of a typical marketing channel include producers, wholesalers, retailers and ___________

5. Members of a typical marketing channel include producers, wholesalers, retailers and ___________

5. Members of a typical marketing channel include producers, wholesalers, retailers and
 ____________.
a. consumers
b. business merchants
c. competitors
d. business agents

abrah25   88   1 Reply

bio_man

6. Kodak’s marketing team identifies a group of people who are most likely to use the company’s ...

6. Kodak’s marketing team identifies a group of people who are most likely to use the company’s ...

6. Kodak’s marketing team identifies a group of people who are most likely to use the company’s
 new digital photo technology and creates advertisements specifically for them. In a
 communication model, these individuals are ___________.

abrah25   88   1 Reply

bio_man

7. Integrated marketing communications affects all of the following EXCEPT ___________. a. business-

7. Integrated marketing communications affects all of the following EXCEPT ___________. a. business-

7. Integrated marketing communications affects all of the following EXCEPT ___________.
a. business-to-business market
b. competitors’ advertising
c. internally directed communications
d. marketing channel

abrah25   106   1 Reply

bio_man

8. In the global cell phone market, the industry leader with 40 percent of the market share is ____

8. In the global cell phone market, the industry leader with 40 percent of the market share is ____

8. In the global cell phone market, the industry leader with 40 percent of the market share is
 ___________.
a. Nokia
b. LG
c. Motorola
d. Samsung

abrah25   95   1 Reply

bio_man

9. The following are examples of a customer contact points EXCEPT a ___________. a. receptionist at

9. The following are examples of a customer contact points EXCEPT a ___________. a. receptionist at

9. The following are examples of a customer contact points EXCEPT a ___________.
a. receptionist at a business
b. sales clerk at a retail store
c. commercial web site
d. friend who recommends a brand

abrah25   73   1 Reply

bio_man

10. Many marketing experts feel the advancement of the Internet and information technology has caus

10. Many marketing experts feel the advancement of the Internet and information technology has caus

10. Many marketing experts feel the advancement of the Internet and information technology has
 caused a shift in channel power ___________.
a. away from manufacturers
b. from retailers to wholesalers
c. from producers to wholesal

abrah25   131   1 Reply

bio_man

11. When Sean shops for an automobile, which are the senders in the communication process? a. NBC an

11. When Sean shops for an automobile, which are the senders in the communication process? a. NBC an

11. When Sean shops for an automobile, which are the senders in the communication process?
a. NBC and CSPAN
b. The New York Times and the Chicago Sun Times
c. Honda and Toyota
d. The Internet and the Web

abrah25   118   1 Reply

bio_man

12. Logos help with in-store shopping because ____________. a. they are a form of clutter b. consume

12. Logos help with in-store shopping because ____________. a. they are a form of clutter b. consume

12. Logos help with in-store shopping because ____________.
a. they are a form of clutter
b. consumers have made up their minds prior to arrival
c. they are more readily recognized by shoppers
d. they move traffic past goods which

abrah25   95   1 Reply

bio_man

13. Complementary branding is ____________. a. placing one brand within another brand b. the joint v

13. Complementary branding is ____________. a. placing one brand within another brand b. the joint v

13. Complementary branding is ____________.
a. placing one brand within another brand
b. the joint venture of two or more brands in one product
c. marketing two brands together to encourage co-consumption
d. using a private label

abrah25   100   1 Reply

bio_man

14. Manufacturers are using all of the following methods to respond to inroads made by private labe

14. Manufacturers are using all of the following methods to respond to inroads made by private labe

14. Manufacturers are using all of the following methods to respond to inroads made by private
 labels EXCEPT ___________.
a. focusing on a few core brands
b. reducing prices to meet private label pricing
c. introducing new produc

abrah25   88   1 Reply

bio_man

15. Names assigned to individual goods or services or to groups of products in a line are _________

15. Names assigned to individual goods or services or to groups of products in a line are _________

15. Names assigned to individual goods or services or to groups of products in a line are
 ___________.
a. logos
b. metrics
c. brands
d. designs

abrah25   85   1 Reply

bio_man

16. When a customer believes Black and Decker makes the best and most reliable tools, this is an ex

16. When a customer believes Black and Decker makes the best and most reliable tools, this is an ex

16. When a customer believes Black and Decker makes the best and most reliable tools, this is
 an example of brand ____________.
a. cooperation
b. decision
c. equity
d. parity

abrah25   109   1 Reply

bio_man

17. Feeling good after making a purchase from a company with a strong and positive image is an exam

17. Feeling good after making a purchase from a company with a strong and positive image is an exam

17. Feeling good after making a purchase from a company with a strong and positive image is an
 example of ____________.
a. psychological reinforcement
b. cognitive dissonance
c. brand metrics
d. an impulse buy

abrah25   114   1 Reply

bio_man

18. Which type of corporate name contains recognizable words or word parts that imply what the comp

18. Which type of corporate name contains recognizable words or word parts that imply what the comp

18. Which type of corporate name contains recognizable words or word parts that imply what the
 company is about?
a. overt
b. iconoclastic
c. conceptual
d. implied

abrah25   83   1 Reply

bio_man

19. The perception that all brands are essentially the same is called ____________. a. brand equity

19. The perception that all brands are essentially the same is called ____________. a. brand equity

19. The perception that all brands are essentially the same is called ____________.
a. brand equity
b. brand parity
c. the private label problem
d. flanker branding

abrah25   91   1 Reply

bio_man

20. The joint venture of two or more brands into a new good or service is ____________ branding. a.

20. The joint venture of two or more brands into a new good or service is ____________ branding. a.

20. The joint venture of two or more brands into a new good or service is ____________ branding.
a. flanker
b. cooperative
c. complementary
d. ingredient

abrah25   88   1 Reply

bio_man

21. Changing an image is most necessary ____________. a. when target markets shrink or disappear or

21. Changing an image is most necessary ____________. a. when target markets shrink or disappear or

21. Changing an image is most necessary ____________.
a. when target markets shrink or disappear or a firm’s image no longer matches industry
 trends and consumer expectations
b. when sales begin to decline
c. every few years to m

abrah25   76   1 Reply

bio_man

22. The marketing of two or more brands together to encourage co-consumption or co-purchases is ___

22. The marketing of two or more brands together to encourage co-consumption or co-purchases is ___

22. The marketing of two or more brands together to encourage co-consumption or co-purchases
 is _____________ branding.
a. flanker
b. complementary
c. ingredient
d. cooperative

abrah25   80   1 Reply

bio_man

23. An external search for purchase information occurs when _____________. a. the internal search ha

23. An external search for purchase information occurs when _____________. a. the internal search ha

23. An external search for purchase information occurs when _____________.
a. the internal search has been successful
b. the consumer is uncertain about which brand to purchase
c. the evaluation of alternatives has been completed

abrah25   95   1 Reply

bio_man

24. Which component of an attitude contains the feelings or emotions a person has about a product?

24. Which component of an attitude contains the feelings or emotions a person has about a product?

24. Which component of an attitude contains the feelings or emotions a person has about a
 product?
a. affective
b. cognitive
c. rational
d. conative

abrah25   80   1 Reply

bio_man

25. Short-term memory can only retain _____________ pieces of information. a. two to three b. four t

25. Short-term memory can only retain _____________ pieces of information. a. two to three b. four t

25. Short-term memory can only retain _____________ pieces of information.
a. two to three
b. four to six
c. five to nine
d. ten to fifteen

abrah25   90   1 Reply

bio_man

26. The brands a person considers in a purchase situation is called the buyer’s _____________ ...

26. The brands a person considers in a purchase situation is called the buyer’s _____________ ...

26. The brands a person considers in a purchase situation is called the buyer’s _____________
 set.
a. feasible
b. inert
c. evoked
d. inept

abrah25   88   1 Reply

bio_man

27. All of the following are reasons consumers use the affect referral method to evaluate alternati

27. All of the following are reasons consumers use the affect referral method to evaluate alternati

27. All of the following are reasons consumers use the affect referral method to evaluate
 alternatives EXCEPT _____________.
a. the consumer has developed an emotional bond with the particular brand
b. the affect referral method saves

abrah25   94   1 Reply

bio_man