Public Relations

You should consider using a _____ organizational pattern when creating a speech of definition, in ...

You should consider using a _____ organizational pattern when creating a speech of definition, in ...

You should consider using a _____ organizational pattern when creating a speech of definition, in which each main idea is treated equally.
A) topical
B) problem-solution
C) chronological
D) spatial

123

tingolon   1636   29 Replies

Samantha Cox

For a persuasive speech on a question of fact, once you’ve formulated your thesis, you can ...

For a persuasive speech on a question of fact, once you’ve formulated your thesis, you can ...

For a persuasive speech on a question of fact, once you’ve formulated your thesis, you can generate your main points by asking the simple question
A) ”Why is this good?”
B) “How do you know this?”
C) “Why should this policy be adopted?

123

Melfina   1931   29 Replies

Vu Doan

The major purpose of the approach is to:

The major purpose of the approach is to:

The major purpose of the approach is to:
A) quantify the prospect's interest in the product
B) encourage the prospect to buy your product
C) capture the prospect's full attention and build interest in the product
D) gath

12

nailat   2118   26 Replies

JSE

Which of the following is NOT characteristic of buzz marketing?

Which of the following is NOT characteristic of buzz marketing?

Which of the following is NOT characteristic of buzz marketing?
A) began with teens
B) can be anywhere from 10 seconds to 60 minutes
C) enlists "trend setters"
D) another name for word-of-mouth

12

justin4u   2119   22 Replies

Camilla Diaz

Which of the following is NOT an advantage a reader has over a listener?

Which of the following is NOT an advantage a reader has over a listener?

Which of the following is NOT an advantage a reader has over a listener?
A) opportunity to scan material
B) opportunity to study specific words and phrases
C) opportunity to encounter material only once
D) opportunity to dart ahea

12

vanstygma   2694   21 Replies

haseko_potato

According to the text, the most important criterion of a good topic is that it is

According to the text, the most important criterion of a good topic is that it is

According to the text, the most important criterion of a good topic is that it is
A) appropriate.
B) culturally sensitive.
C) substantive.
D) exciting.

12

Melfina   3048   21 Replies

Makenzi Fredrickson

How is team potency described in the context of servant leadership?

How is team potency described in the context of servant leadership?

How is team potency described in the context of servant leadership?
A) It is a belief that one's team has above-average skills and abilities.
B) It is a psychological state when you agree to make yourself vulnerable to another.
C)

12

echton   660   18 Replies

Tasia

To establish a unique brand, IMC must do all the following EXCEPT

To establish a unique brand, IMC must do all the following EXCEPT

To establish a unique brand, IMC must do all the following EXCEPT
A) be aggressive.
B) create an urban legend on the Internet.
C) be early.
D) create a distinct personality.

12

justin4u   1359   18 Replies

eliteadrian

According to the author, the _____ speech is a useful method in most speaking situations.

According to the author, the _____ speech is a useful method in most speaking situations.

According to the author, the _____ speech is a useful method in most speaking situations.
A) extemporaneous
B) manuscript
C) impromptu
D) memorized

12

tingolon   2168   18 Replies

Hfgggjh

In his speech to the freshman class advocating reducing alcohol use on campus, Xavier stated that a ...

In his speech to the freshman class advocating reducing alcohol use on campus, Xavier stated that a ...

In his speech to the freshman class advocating reducing alcohol use on campus, Xavier stated that a third of the freshman class had taken an oath not to drink until they could do so legally. Xavier is offering _______ by showing his audience that man

12

tingolon   1955   17 Replies

Grace Swanson

In 2012, U.S. online shoppers were expected to spend upwards of ____________ on books, apparel, ...

In 2012, U.S. online shoppers were expected to spend upwards of ____________ on books, apparel, ...

In 2012, U.S. online shoppers were expected to spend upwards of ____________ on books, apparel, computers, etc.
A) $120 billion
B) $224 billion
C) $320 billion
D) $400 billion

12

justin4u   1481   15 Replies

vpald

While Arnold was listening to Paula explain how to use the new automated accounting system, he notic

While Arnold was listening to Paula explain how to use the new automated accounting system, he notic

While Arnold was listening to Paula explain how to use the new automated accounting system, he noticed that while she kept saying the new system was easy to use, every time she'd demonstrated a feature she had to stop to read the manual and ofte

12

phantomm   1046   14 Replies

Fadhila Alnassiri

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get up early tomorrow." This message, which allows you to express a desire without offending someone, is a(n) __________ me

12

phantomm   1394   14 Replies

Chloe Kerns

In playing the role of a critic, it is advisable to

In playing the role of a critic, it is advisable to

In playing the role of a critic, it is advisable to
A) be subjective
B) emphasize the positive
C) be general and deal with large abstract issues
D) focus on delivery not content

phantomm   1332   12 Replies

faith m1

Perhaps the easiest, though not the most effective, presentation aid medium is a chalkboard or white

Perhaps the easiest, though not the most effective, presentation aid medium is a chalkboard or white

Perhaps the easiest, though not the most effective, presentation aid medium is a chalkboard or whiteboard.
A) True
B) False

phantomm   1432   11 Replies

Brooke Stoll

Withholding information is most likely:

Withholding information is most likely:

Withholding information is most likely:
A) another name for reciprocity
B) legal and always ethical
C) only unethical if done under duress
D) the only logical course of action
E) similar to lying in some cases

nailat   1143   11 Replies

Lucas Kemmerer

In consultative sales, the customer's primary focus is a trustworthy:

In consultative sales, the customer's primary focus is a trustworthy:

In consultative sales, the customer's primary focus is a trustworthy:
A) product
B) salesperson
C) organization
D) culture
E) industry

nailat   1114   11 Replies

AHERREN2019

Helmut and Claudio discuss a wide variety of topics but few of these are discussed beyond a very sur

Helmut and Claudio discuss a wide variety of topics but few of these are discussed beyond a very sur

Helmut and Claudio discuss a wide variety of topics but few of these are discussed beyond a very surface or superficial level. We might describe this relationship as one that has
A) great breadth and little depth
B) great breadth and great

phantomm   1297   10 Replies

ostrx02

Respond to the following idea: "Ethics are not a matter of law alone. A salesperson's ethical ...

Respond to the following idea: "Ethics are not a matter of law alone. A salesperson's ethical ...

Respond to the following idea: "Ethics are not a matter of law alone. A salesperson's ethical sense must extend beyond the legal definition of what is right or wrong."

nailat   1011   10 Replies

Niwills

In order to bring the Walker Hotel and Convention Center up to industry standards, each guest room ...

In order to bring the Walker Hotel and Convention Center up to industry standards, each guest room ...

In order to bring the Walker Hotel and Convention Center up to industry standards, each guest room was redecorated with new wallpaper, drapes, carpeting, mattresses, and sofas. Melanie Simms, sales manager for the Center, has recommended that guest r

nailat   447   10 Replies

Nour M Idris

Sound time management techniques can pave the way to greater sales productivity. List and discuss ...

Sound time management techniques can pave the way to greater sales productivity. List and discuss ...

Sound time management techniques can pave the way to greater sales productivity. List and discuss four time-saving techniques used by time-conscious people in all walks of life.

nailat   575   10 Replies

Dominic Kuzujanakis

When Lilly confided to Meisha that she was a lesbian, Meisha replied with, "Gosh, Lilly, you don't l

When Lilly confided to Meisha that she was a lesbian, Meisha replied with, "Gosh, Lilly, you don't l

When Lilly confided to Meisha that she was a lesbian, Meisha replied with, "Gosh, Lilly, you don't look gay." Meisha's reply was
A) appropriate
B) confirming
C) heterosexist
D) disconfirming

phantomm   1352   9 Replies

Manar

Manny plans to give a speech on how to cast a fly-fishing rod. What is the specific purpose of Manny

Manny plans to give a speech on how to cast a fly-fishing rod. What is the specific purpose of Manny

Manny plans to give a speech on how to cast a fly-fishing rod. What is the specific purpose of Manny's speech?
A) to inform
B) to teach her audience how to cast a rod
C) to persuade her audience to fly-fish
D) to persuade

phantomm   1632   9 Replies

Drew Neal

Yellow Freight Systems must provide clean, well-maintained trucks and well-trained drivers. This is ...

Yellow Freight Systems must provide clean, well-maintained trucks and well-trained drivers. This is ...

Yellow Freight Systems must provide clean, well-maintained trucks and well-trained drivers. This is most likely an example of a(n):
A) value-added product
B) generic product
C) potential product
D) expected product
E) custome

nailat   545   9 Replies

Rachel Radcliff

A stall tends to mean that the customer appreciates the benefits of a product but is unwilling to ...

A stall tends to mean that the customer appreciates the benefits of a product but is unwilling to ...

A stall tends to mean that the customer appreciates the benefits of a product but is unwilling to engage in negotiations.
True or False?

nailat   844   9 Replies

Tyler Mead

_____ words are highly positive in their connotation.

_____ words are highly positive in their connotation.

_____ words are highly positive in their connotation.
A) Purr
B) Giggle
C) Snarl
D) Share

tingolon   2250   9 Replies

Justin Scro

Which of the following statements about group agendas is true?

Which of the following statements about group agendas is true?

Which of the following statements about group agendas is true?
A) The more formal the group, the less important the agenda becomes.
B) The agenda must be agreed upon by all group members.
C) An agenda is a list of the tasks the group w

tingolon   1251   9 Replies

Colton Vincelette

The Facebook community for Meeting Industry professionals is called:

The Facebook community for Meeting Industry professionals is called:

The Facebook community for Meeting Industry professionals is called:

▸ MEET

▸ MyCy

▸ MeCo

▸ MIPPY

lambchop03   440   9 Replies

jeff doris

If one square foot equals 920.0 square centimeters, convert 32.54 square feet into square meters.

If one square foot equals 920.0 square centimeters, convert 32.54 square feet into square meters.

If one square foot equals 920.0 square centimeters, convert 32.54 square feet into square meters.
A) 3.254
B) 2.994
C) 5.043
D) 2.875

pura23   1007   8 Replies

Anthony Tucker

Johnson and Johnson targeted the adult market with its baby powder and shampoo. In _____, Johnson an

Johnson and Johnson targeted the adult market with its baby powder and shampoo. In _____, Johnson an

Johnson and Johnson targeted the adult market with its baby powder and shampoo. In _____, Johnson and Johnson increased the consumption of the current product.
A) modifying the distribution
B) modifying the market
C) modifying the pric

a8oobra   525   8 Replies

Angela Shin

In studying nonverbal communication, it is wise to keep which of the following in mind?

In studying nonverbal communication, it is wise to keep which of the following in mind?

In studying nonverbal communication, it is wise to keep which of the following in mind?
A) It is fairly easy to draw conclusions about the meanings of nonverbal messages.
B) Although texts often present the various areas of nonverbal commun

phantomm   1033   8 Replies

Iliana Andrade

In her speech advocating volunteering, Clarissa remarked, "By volunteering you get a chance to becom

In her speech advocating volunteering, Clarissa remarked, "By volunteering you get a chance to becom

In her speech advocating volunteering, Clarissa remarked, "By volunteering you get a chance to become more than a spectator in your city, you gain a sense of community spirit and start to see yourself as part of a community of neighbors and frie

phantomm   1204   8 Replies

Quentin Tiscareno

The four-style communication model described in the text is:

The four-style communication model described in the text is:

The four-style communication model described in the text is:
A) increasingly used in training programs
B) applicable only to salespeople in the U.S.
C) limited in its usefulness in the real world
D) the basis for developing custom

nailat   946   8 Replies

Olivia Woodford

Publicity can be very useful, especially in

Publicity can be very useful, especially in

Publicity can be very useful, especially in
A) explaining how easy it is to use a simple product or service.
B) minimizing the effect of a big budget.
C) announcing a new product or service and re-energizing an old product or service.

justin4u   1114   8 Replies

Heather Baldwin

The Internet has (Multiple Choice Question)

The Internet has (Multiple Choice Question)

The Internet has
A) become a medium for consumer activism.
B) become a medium where consumers can take legal action against manufacturers who abuse consumer rights.
C) become a medium that screens so-called "wildfire e-mail campai

vanstygma   337   8 Replies

Tamyra Howell

Which element of society is NOT listed as having endured a poorly-handled crisis in the 21st ...

Which element of society is NOT listed as having endured a poorly-handled crisis in the 21st ...

Which element of society is NOT listed as having endured a poorly-handled crisis in the 21st Century?
A) government
B) journalism
C) Hollywood
D) religion

justin4u   257   8 Replies

Savannah Anderson

To a large extent, _____ determines the meaning of any verbal or nonverbal behavior.

To a large extent, _____ determines the meaning of any verbal or nonverbal behavior.

To a large extent, _____ determines the meaning of any verbal or nonverbal behavior.
A) energy
B) context
C) noise
D) charisma

Melfina   1917   8 Replies

nicksc02

Usually you should give one day's notice to assignment editors to get media coverage of your event.

Usually you should give one day's notice to assignment editors to get media coverage of your event.

Usually you should give one day's notice to assignment editors to get media coverage of your event.


▸ true

▸ false

PiMaster314   1294   8 Replies

Kaitlyn Lewis

Beverages sold per person is the least expensive method for the event professional.

Beverages sold per person is the least expensive method for the event professional.

Beverages sold per person is the least expensive method for the event professional.

▸ true

▸ false

SPP24   398   8 Replies

Mikayla Menkes

This chapter cites as examples of failing to build value with credibility the following:

This chapter cites as examples of failing to build value with credibility the following:

This chapter cites as examples of failing to build value with credibility the following:

▸ products that break down.

▸ live bands in the parking lot that play unpopular music.

▸ airline frequent flyer programs.

▸ None of these.

Hernando G.   1558   8 Replies

Anonymous