Compare and contrast descriptive and causal research designs. ...

Compare and contrast descriptive and causal research designs.

Question 2

If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you will probably determine whether you like the brand at the time you see the ad. This is known as
 a. goal-oriented processing.
  b. online processing.
  c. determinative cognitions.
  d. determinative processing.
  e. goal-oriented cognitions.

Question 3

In high-risk markets, firms can reduce their equity exposure by adopting low commitment modes such as:
 a. licensing.
 b. contract manufacturing.
 c. joint ventures with a majority share.
 d. all of the above.
 e. (a) and (b) only.

Question 4

The three major considerations in test marketing are ____________________, ____________________, and
  ____________________.
 Fill in the blank(s) with correct word

Question 5

Our evaluations tend to form ____ the brand.
 a. strong associative links with
  b. less likely recalled neural networks for
  c. more easily changed online judgments for
  d. weaker schemas about
  e. fewer retrieval cues about

Question 6

________ centers on where each activity is performed, including the number of operations.
 a. Coordination
 b. Configuration
 c. A purest global strategy
 d. The home base
 e. None of the above

Question 7

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been used
  to examine the effectiveness of almost every element of the ________________.
 Fill in the blank(s) with correct word