Humor can detract from or enhance the message content of an advertisement. (True or false?)

Humor can detract from or enhance the message content of an advertisement.
 
 Indicate whether the statement is true or false

Question 2

All offers are a form of sales promotion.
 
 Indicate whether the statement is true or false

Question 3

Which type of research is concerned with determining cause-and-effect relationships?
 a. Descriptive
  b. Causal
  c. Exploratory
  d. All of these are correct.
  e. Both a and c are correct.

Question 4

Because traditional media are not enough in today's marketing environment, brand builders are using unconventional means to create meaningful connections with consumers.
 
 Indicate whether the statement is true or false

Question 5

What is funny in one region of a country will generally be funny in another region.
 
 Indicate whether the statement is true or false

Question 6

Information-driven marketing can be thought of as a process that permits interactions, transactions, personalization and customization.
 
 Indicate whether the statement is true or false

Question 7

Which type of research is typically carried out by means of a survey?
 a. Descriptive
  b. Causal
  c. Exploratory
  d. Experimental
  e. Cause-and-effect

Question 8

The consumer question that launched Proctor & Gamble's hugely successful Charmin Restrooms IMC effort in Times Square in 2006 was Where's the beef?
 
 Indicate whether the statement is true or false