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bongua185 bongua185
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Posts: 1007
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6 years ago
A consumer seeing an advertisement in different environments to enhance encoding of the message is based on:
A) the creative brief.
B) product positioning.
C) variability theory.
D) the tagline.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 84 times
1 Reply

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