When potential respondents are asked to agree to a large request (e.g. a 2-hour depth interview), ...

When potential respondents are asked to agree to a large request (e.g. a 2-hour depth interview), and when they refuse, are asked if they would agree to a short 15-minute interview, this is an example of the ______ technique.
 Fill in the blank(s) with correct word

Question 2

Which of the following can be accomplished through positioning of product class, country of origin, and intangible factors?
 a. strategic place focus c. strategic price focus
  b. strategic product focus d. strategic prospects focus

Question 3

In decentralized systems, strategic decision making is concentrated at headquarters.
 
 Indicate whether the statement is true or false

Question 4

Quantitative research is especially useful when it is difficult to develop specific and actionable decision statements or research objectives.
 
 Indicate whether the statement is true or false

Question 5

A question should be phrased so as to permit the respondent to admit a lack of knowledge.
 
 Indicate whether the statement is true or false

Question 6

When potential respondents are asked to agree to a small request (e.g. a five-minute interview) in the hope that they will agree to a much larger request (e.g. a 90-minute depth interview), this is an example of the ______ technique.
 Fill in the blank(s) with correct word

Question 7

All of the following are typical marketing strategies except
 a. strategic place focus c. strategic price focus
  b. strategic promotion focus d. strategic product focus