Which of the following are potential candidates for a depth interview?

Which of the following are potential candidates for a depth interview?
 a. Members of the target market
 b. Sales representatives
 c. Current customers
 d. Executives and managers of the company
 e. All of the above

Question 2

A salesperson's voice characteristics have no impact on his or her sales presentation ability.
 
 Indicate whether the statement is true or false

Question 3

As foundation goods are used up or worn out, a portion of their original cost is assigned to the production process as a depreciation expense.
 
 Indicate whether the statement is true or false

Question 4

The quickest and least costly way to conduct exploratory research is with a:
 a. Data mining
 b. Case analysis
 c. Depth interview
 d. Literature search
 e. Focus group

Question 5

A salesperson's voice characteristics will impact his or her sales presentation effectiveness.
 
 Indicate whether the statement is true or false

Question 6

In contrast to raw materials, manufactured materials and parts would be classified as capital items.
 
 Indicate whether the statement is true or false

Question 7

Exploratory studies are typically large scale and inflexible.
 
 Indicate whether the statement is true or false

Question 8

Presentation tools and sales aids are best used when uncovering needs.
 
 Indicate whether the statement is true or false

Question 9

Industrial goods are classified on the basis of how organizational buyers shop for particular products and services.
 
 Indicate whether the statement is true or false