Which of the following is true about the international marketing environment?
a. High saturation levels indicate lack of market potential in such markets.
b. In high-inflation markets, the marketer should make economical products by focusing on price and not on quality.
c. The setting of maximum prices for products enables a strong demand for the products, ensuring the international marketer continuous profits.
d. In response to rapidly escalating prices, a government will often invoke price controls.
Question 2In theory development, which of the following is the level of knowledge expressing a concept that exists only as an idea or a quality apart from an object?
a. empirical level
b. primary level
c. conceptual level
d. abstract level
Question 3The difference between a sample value and the true underlying population value is called
a. sampling error c. measurement error
b. non-response error d. systematic error
Question 4A status bar in an Internet survey gives respondents an indication of questionnaire length.
Indicate whether the statement is true or false
Question 5Which of the following is not a major decision in marketing communications?
a. strategy c. planning
b. analysis d. financing
Question 6Market information on the percentage of households that own a particular product is known as:
a. product categorization.
b. product diffusion.
c. market potential.
d. market penetration.
Question 7The organization of concepts in sequence from the most concrete and individual to the most general is called the _____.
a. conceptual hierarchy
b. ladder of abstraction
c. conceptual progression
d. operationalization of constructs
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