A multidomestic strategy is that in which products and services are customized for each country.
Indicate whether the statement is true or false
Question 2Which of the following pairs of products are complementary goods?
A) mobile phones and laptops
B) pens and pencils
C) sugar and artificial sweeteners
D) radios and television
E) toothbrushes and toothpaste
Question 3Which of the following goods is a complement for soda?
A) water
B) fruit juice
C) tea
D) coffee
E) ice cubes
Question 4As the demand for fax machines rises, the demand for toner and paper also goes up. It could be said that fax machines, toner, and paper are ________.
A) substitutes
B) experience goods
C) yellow goods
D) complements
E) independent goods
Question 5A ________ refers to something a business has, such as sophisticated equipment, a patent, access to raw materials, or a great location.
A) skill
B) resource
C) capability
D) capacity
E) adequacy
Question 6The strengths and weaknesses of a company arise from ________.
A) the actions of competitors
B) the influence of market forces
C) changes in market structure
D) government regulations
E) the organization's key personnel
Question 7Which of the following, if true, strengthens the argument that he should adopt a market penetration strategy?
A) Brett wants to open a franchisee in the neighboring city.
B) Brett wants to start targeting his competitors' customers.
C) Brett wants to cater to health conscious customers who are demanding sugar free pastries.
D) Brett wants to introduce brand new flavors for Becky's franchisees outside town.
E) After years of selling desserts, Brett wants to start his own line of kitchenware.