Top Posters
Since Sunday
6
w
4
c
4
r
4
m
3
m
3
u
3
m
3
e
3
k
3
N
3
y
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
asdoooeoe asdoooeoe
wrote...
Go to Answer
Posts: 482
Rep: 12 0
5 years ago
An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers. To date, you have received 2,000 orders for your offer. Based upon what the industry's historical order-response rate, has this campaign been successful?

• No, the 2%  rate is below acceptable standards for a mailing.

• Yes, a 2% rate is considered good.

• No, the 2,000 orders does not cover the marginal costs of the mailing.

• No, the level is below acceptable levels.

• Cannot tell without more information.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 108 times
2 Replies
Replies
Answer verified by a subject expert
johnsykejohnsyke
wrote...
#1
Posts: 406
Rep: 61 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

asdoooeoe Author
wrote...
#2
5 years ago
Thank you for answering so quickly
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  570 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 110
  
 593
  
 230
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 486
Previous poll results: Do you believe in global warming?