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Statingu Statingu
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8 years ago
A back-of-the-envelope approach to calculating lifetime customer value (LCV) is a margin "multiple," which can be used to multiply the current margin generated by each customer to estimate the LCV. This multiple is shown by the formula: r/(1 + i + r). In this formula, "r" stands for:
A) rate of return of the product by the customers.
B) failure rate for the firm's products.
C) retention rate for the product.
D) the reliability of the product.
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Marketing Management

Marketing Management


Edition: 4th
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Russo88Russo88
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8 years ago
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Statingu Author
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#2
8 years ago
That makes a lot of sense lol Where was my head.

Marking this thread solved!
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#3
8 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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