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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Brand ________ reflects the degree to which the associations presented in a marketing message, as well as the consumer's interest, are connected to the brand.
A) linkage
B) stickiness
C) image
D) resonance
E) synergy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
MLynneMcMillan
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Yesterday
this is exactly what I needed
elizabetheldrid
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2 hours ago
Correct Slight Smile TY
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